Job Title: Digital Marketing Specialist (Technical SEO & Content Writing)
Location: Bangalore Office
Experience: 3-6 Years
Type: Full-time | Individual Contributor
Reports To: Digital Marketing Lead / Head of Marketing
Job Summary:
We are looking for a results-driven Digital Marketing Specialist with proven expertise in Technical SEO and AI-assisted content writing (e.g., ChatGPT). The ideal candidate will play a pivotal individual contributor role, directly interfacing with clients, and working closely with design teams to deliver high-quality marketing assets and campaigns. This position requires someone hands-on with SEO tools, an excellent content creator, and a strategic thinker with a strong understanding of digital marketing ecosystems.
Key Responsibilities:
Conduct comprehensive technical SEO audits and implement on-page/off-page SEO strategies to improve search visibility and rankings.
Create compelling, SEO-optimized content using tools like ChatGPT, ensuring alignment with client objectives and audience intent.
Lead and participate in customer-facing meetings to gather requirements, present strategies, report performance, and align on digital marketing goals.
Collaborate closely with design teams to conceptualize and deliver assets for landing pages, email campaigns, social media, and digital ads.
Monitor and report on website traffic, keyword rankings, technical performance (Core Web Vitals, crawl issues, schema, etc.), and campaign KPIs using tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.
Manage digital marketing deliverables including website SEO, blog strategy, paid campaign inputs, and performance optimization recommendations.
Stay updated with industry trends, Google algorithm updates, and best practices in AI-generated content and ethical SEO.
Required Skills and Experience:
3–6 years of experience in digital marketing, with strong hands-on expertise in Technical SEO.
Proven ability to craft and manage content using AI content tools (ChatGPT, Jasper, etc.) and CMS platforms (WordPress, Webflow, etc.).
Strong knowledge of tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
Excellent written and verbal communication skills.
Comfortable working independently and directly with clients.
Strong understanding of marketing funnels, keyword intent, and user experience principles.
Experience working with cross-functional design and development teams to align on marketing deliverables.
Good to Have:
Experience in performance marketing and Google Ads.
Understanding of B2B SaaS or enterprise digital ecosystems.
Knowledge of basic HTML/CSS for SEO troubleshooting.
Familiarity with CRM or marketing automation tools (e.g., HubSpot, Mailchimp).
Why Join Us?
Work in a growth-oriented environment with exposure to diverse industries.
Directly contribute to client success and digital visibility.
Opportunity to innovate with AI tools in content and marketing strategy.
Collaborative, agile team culture.